New Adtech From Microsoft Would Interrupt Your Game at 'Promoted Content Trigger Events' - Gizmodo

Automated excerpt

Rather than, say, in the middle of a boss fight, Microsoft’s system would interact with the game engine so that it could serve “promoted content” roughly at set intervals, but only when a “promoted content trigger event” has signaled to the system that it’s a good time for an interruption. Once the system receives that signal from the game, it’s capable of “suspending a user’s interaction with the interactive software application based on the promoted content trigger event”—freezing the game so it can show you an ad, in other words.

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