Tech article
YouTube will let you build your own algorithm with AI
Publisher description: ouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.
TechCrunch | Sep 23, 2026 | Sarah Perez
Automated excerpt
YouTube says it’s going to let you build your own algorithm — well, kind of. The company on Wednesday announced a new feature called custom feeds that allows you to describe, in your own words, the kinds of videos you’d like YouTube to recommend to you. For instance, YouTube suggests you could build a feed of video podcasts to watch during your 30-minute train commute, or you could request videos for a particular mood, like “relaxing commentary videos to unwind with.
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