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Spotify’s is giving you the keys to its recommendation algorithm with US launch of ‘Taste Profile’

Publisher description: Spotify is rolling out Taste Profile to Premium users in the U.S., letting listeners see how the streamer understands their tastes and use natural language to reshape their recommendations

TechCrunch | Sep 23, 2026 | Sarah Perez

Automated excerpt

The music streaming giant on Wednesday began rolling out a feature called “Taste Profile” to its Premium subscribers in the U. S. that allows users to see, for the first time, how Spotify understands their taste across music and other audio. Powered by Spotify’s AI, Taste Profile was first unveiled in March at the SXSW conference in Austin by Spotify co-CEO Gustav Söderström. From here, you’ll be able to explore how Spotify currently understands your taste across music, podcasts, and audiobooks.

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