Women and Younger Photographers Are Behind Fujifilm’s Meteoric Rise - PetaPixel

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What’s definitely true is that Fujifilm is selling more digital cameras now than in years past, and Nikkei thinks women are a big reason for Fujifilm’s success. “Over 70% of users of the [Fujifilm] X series are in their 30s or younger, and about 40% are women,” Nikkei Asia writes. PetaPixel routinely reports on Fujifilm’s Fujikina events, but the company also hosts many smaller events worldwide. Japan Company Handbook Industry Map: 2027 Edition Nikkei says Fujifilm’s success with women is a big reason why.

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