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Why Does Trying To Buy A Video Game T-Shirt Suck So Much? - Kotaku

Publisher description: GenAI has made things worse, but it's been bad for a while

NewsAPI | Sep 16, 2026 | Ash Parrish

Automated excerpt

With genAI making it easy to spin up a website fast and even easier to generate designs to sell, it’s really tricky to find video game apparel that truly has the developer’s official seal of approval. Reed Young is the CEO of Fangamer, another video game T-shirt and merchandise website that is also a Games Done Quick collaborator. Fangamer has been making licensed video game products for years, and Young said a lot of time goes into not only securing those licenses but making the products that licensors find acceptable.

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