Reddit tests ads in search results as traffic declines and growth concerns mount

Automated excerpt

On Tuesday, the company announced that it’s beginning to test ad placements in its search results pages, allowing advertisers to reach users as they search for products, recommendations, and other information on its platform. “Ads in search may appear based on a range of factors, including contextual relevance to a user’s search query,” Reddit shared in its announcement about the new ad placements. “This is an initial test with a select group of eligible advertisers.

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