Hinge tests a cheaper plan as users become more fed up paying for dating apps

Automated excerpt

Hinge is testing a cheaper subscription plan as its parent company Match Group looks for new ways to get users to pay for dating apps at a time when people are increasingly tired of subscriptions and, in some cases, dating apps altogether. Between subscription fatigue, endless swiping, and frustration with the overall dating experience, users are increasingly questioning whether premium dating features are worth the money. The app had a much better quarter than Tinder, with global monthly active users growing 12% year over year, direct revenue increasing 19%, and paying users rising 23% to 2.3 million.

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