Tech article
Ford launches a ‘privacy promise’ and explains how and why it uses customer data
Publisher description: Ford said it's making an "explicit commitment" to its customers that "their vehicle data is safe" with the company.
TechCrunch | Nov 2, 2026 | Sean O'Kane
Automated excerpt
The company unveiled on Monday what it calls a “privacy promise” — an “explicit commitment” to keep customers’ vehicle data safe and give them control over what they share. While some polling shows U.S. customers want the kinds of features enabled by this connectivity, such as remote start, navigation, and driver-assistance software, only 14% said they fully understand what data their vehicle collects. Opting out of sharing some data will naturally make some modern features inaccessible, Jones said.
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