Tech article
Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
Publisher description: Apple's new CEO defended the company's current position in the AI landscape.
TechCrunch | Oct 31, 2026 | Anthony Ha
Automated excerpt
During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape. But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that “everyone has an opinion,” he insisted, “I really like where we’re at.” Ternus added that Apple is “absolutely going to leverage AI” in its new products, but he said, “We don’t want to ship AI for AI’s sake.
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