Tech article
Instagram Tests 90-Minute Horizontal Videos in Major Play for Podcasters and Creators - The Hollywood Reporter
Publisher description: Select creators in the U.S. Monday and will be able to test out the new product, which could make the platform more of a destination for full video podcasts.
NewsAPI | Oct 26, 2026 | Caitlin Huston
Automated excerpt
Starting Monday, Instagram will be launching a test of horizontal videos of up to 90 minutes with select creators in the U.S. Instagram has already been testing the feature with creators in Brazil and has a plan to expand to tens of thousands of creators in the U.S. Lyons said Instagram is currently working on “a few different deals” with the early creators for Features, but there’s currently no exclusivity around putting the videos on Instagram (unlike Netflix’s deals for podcasts).
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