"We're using AI": Xbox business strategist claims he could be fired "because I told you the truth that nobody wants you to know" - Windows Central

Automated excerpt

Senior Business Strategy Manager at Microsoft (Xbox), Brandon Stirrup, has recently taken to social media to address the elephant in the room: AI. Xbox Labs now focuses on emerging tech and AI experiments. (Image credit: Xbox)Stirrup argues that the gaming industry is uniquely resistant to this shift. “Gaming is the only industry slow-walking the transition because users have negative sentiment. While Xbox CEO Asha Sharma has been rather hesitant to fully embrace AI, we did just recently get Xbox Labs, an initiative to explore AI-driven game development and modding.

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