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Katie Zacharia Was Linked to an AI Rare-Earths Startup. It’s Even Weirder Than It Sounds

Publisher description: The short-lived White House press secretary was listed as an adviser to a Kristi Noem-linked company that aims to use AI for mining. Both the company and she say she never worked there.

Wired | Oct 16, 2026 | Tess Owen, Tim Marchman

Automated excerpt

Before being fired five days into her stint as White House press secretary, Katie Zacharia spent much of the day attempting to explain her past. Throughout her brief tenure, Zacharia’s resume was the source of much intrigue. Another element of her professional history, WIRED reported, was a role as an affiliate marketer for Beachbody, a fitness MLM. WIRED has now uncovered new details of her relationship to an AI-powered rare earths mining operation called NRED Intelligent Mining, which counts former Department of Homeland Security secretary Kristi Noem as a strategic advisor.

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