Tech article
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
Publisher description: Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas was founded by Luci Holland, a former Tesla technical […]
TechCrunch | Oct 16, 2026 | Ivan Mehta
Automated excerpt
A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Through the app and the portal, brands can offer experiences such as clubs, event check-ins, and segmented early access to product drops. Veritas competed in this year’s TechCrunch Disrupt Startup Battlefield, which ran Tuesday through Thursday.
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