Tech article
Bluesky wants to make it easier to buy, sell, and fundraise on the network
Publisher description: The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.
TechCrunch | Oct 15, 2026 | Aisha Malik
Automated excerpt
Bluesky plans to introduce payments in the coming months, a first step in its strategy to make money without relying on advertising. CEO Toni Schneider and COO Rose Wang outlined the plans Thursday at TechCrunch Disrupt, explaining how the company hopes to build on the commerce and fundraising activity already happening on its decentralized social network. “People are actually selling things, fundraising very successfully, supporting each other on the network,” Schneider said.
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