Tech article
After a year of layoffs and uncertainty, Asha Sharma reportedly tells rattled Xbox employees: "We have to find new ways, and courage, to have invention on new IP" - Eurogamer.net
Publisher description: There's still apparently an appetite at Xbox to create new gaming franchises. But where, in this bruised company, does it come from?
NewsAPI | Oct 13, 2026 | Robert Purchese
Automated excerpt
The transcript should read: "We will not survive if we only rely on the past. " ORIGINAL STORY 11. 30AM BST: Xbox leader Asha Sharma has reportedly broadcast her intent to "create enduring new IP" alongside the company's much publicised plan to organise around its biggest gaming brands - think The Elder Scrolls, think Blizzard, etc. But according to Sharma: "We will not survive if we only revive on the past. " Sharma apparently made those comments during a company-wide 'town hall' meeting last week, which Windows Central claims to have seen transcripts of.
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