Publishers Killed the Paperback, Then Blamed Readers

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America’s Pocket Books launched in 1939 and sold 8. 5 million copies within two years. When the industry discontinued the format in 2024, the highest-selling new mass-market title — a Danielle Steel book — sold 53,000 units. Even before the mass-market paperback was discontinued, books were being carried in fewer and fewer places.

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