Tech article
As Xbox and PlayStation sales reach new lows, analyst says the "US hardware market has not been in a more precarious position since the early 80s" - Eurogamer.net
Publisher description: Xbox Series X/S and PS5 price hikes have significantly slowed down sales, according to one analyst who's not too optimistic about the console market.
NewsAPI | Oct 9, 2026 | Kaan Serin
Automated excerpt
"Price sensitivity is becoming a real problem. " PS5 and Xbox Series X/S consoles are more expensive than ever in most markets, thanks largely to memory components being gobbled up by AI data centres. Circana's Piscatella recently jumped online to reveal that Xbox and PS5 price hikes caused a big blow to sales, somewhat unsurprisingly. "The average price a consumer has paid for a new Xbox console in 2026 YTD ending August is $529, 26% higher than a year ago, while the average PlayStation console has sold for $597, 20% higher than last year," Piscatella added.
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