Tech article

Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’ - The Verge

Publisher description: Panos Panay says there are more hardware announcements coming after killing off the Fire Tablet, but don’t expect an Amazon laptop.

NewsAPI | Oct 8, 2026 | Terrence O'Brien

Automated excerpt

He’s covered the tech industry for over 18 years and knows a thing or two about synths. In an interview with Bloomberg, Amazon’s head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets. The new lineup runs proper Android, instead of the custom Fire OS, and has full access to the Play Store, which wasn’t available on Fire tablets.

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