Tech article
X expands its ‘Gametime’ sports hub beyond the NFL, starting with MLB
Publisher description: X is turning its NFL-focused Gametime feature into a year-round sports destination, starting with MLB and with other professional leagues to follow.
TechCrunch | Oct 7, 2026 | Sarah Perez
Automated excerpt
X is doubling down on sports, with Wednesday’s news that it’s expanding its “Gametime” feature on the social media site to go beyond tracking the NFL alone. At Advertising Week New York, X said Gametime will become a year-round destination spanning “all professional sports. ” However, that full expansion isn’t yet live as of today. Instead, X announced its second league partnership with Major League Baseball (MLB).
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