Tech article
Facebook tests going Reels-first in India
Publisher description: Meta is testing a new Facebook UX in India that sends some users directly into full-screen video when they open the app, putting Reels front and center.
TechCrunch | Oct 6, 2026 | Jagmeet Singh
Automated excerpt
Meta has started testing a new Facebook UX in India that sends some users directly into full-screen video when they open the app, putting Reels front and center. India has long been a testing ground for Meta’s video efforts, particularly its push into short-form video. The new test comes as video consumption rises across Meta’s apps in India.
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