Ubisoft’s ‘Motherbrain’ Gen-AI Now Serves as a ‘Global Entity’ Across Ubisoft - Insider Gaming

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Insider Gaming has since learned, since those trademarks went live, that Ubisoft’s ‘Motherbrain’ isn’t just another fad as it chases trends; instead, Motherbrain will serve as a global entity within Ubisoft, implementing GenAI across its games. It’s said that Motherbrain will help to ‘accelerate gameplay innovation’ across Ubisoft titles. Developers across Ubisoft tell me GenAI has become increasingly common and is used at all stages of game development.

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