Tech article
ChatGPT can now virtually try on clothes for you
Publisher description: OpenAI is rolling out new shopping features for ChatGPT that let users virtually try on clothing and accessories using their own photos and save products they like to a Favorites library.
TechCrunch | Oct 1, 2026 | Sarah Perez
Automated excerpt
OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference. OpenAI said its new shopping features leverage the newly launched ChatGPT Images 2. 5 model, which the company claims produces more natural lighting and richer textures, follows editing instructions more reliably, and reduces image generation latency.
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