Instagram rolls out an AI video assistant for creators

Automated excerpt

Instagram announced on Wednesday that it’s bringing an AI video assistant tool to Edits, its CapCut competitor. This conversational AI chatbot is intended to provide personalized feedback to creators, rather than generic advice. “The assistant knows your account’s Instagram metrics, things like follows, views, video retention, likes, shares and combines them with your comments, what’s trending on Instagram and what your audience is into,” Brett Westervelt, who leads the Edits app, said. “It can spot patterns in your performance over time and surface actionable insights that are hard to see from the metrics alone.

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