Tech article

Instinct’s new product recommendations are giving some users the ick

Publisher description: Instinct is rolling out human-curated product and travel recommendations, but some users aren’t happy about getting suggestions they never asked for.

TechCrunch | Sep 30, 2026 | Sarah Perez

Automated excerpt

The buzzy AI startup Instinct has just revealed a new potential revenue stream: product recommendations. Overnight, the AI agent began pushing product suggestions to users as part of a new feature called Instinct Selections, an effort to curate personalized lists for users in areas like dining, travel, and shopping. Instinct became shitty Amazon recommends app overnight. I didn’t need to buy carry on luggage, sunglasses, or a brim hat.

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