McDonald's push to have AI price your Big Mac

Automated excerpt

Those chains said they do not use AI in pricing decisions. A Reuters check of prices in September on the McDonald's mobile app showed price differences. Reuters could not confirm if the price difference is the result of the price engine's recommendations or other factors. McDonald's says its franchisees are free to set their own prices, but five store owners told Reuters the company pressured them to use the AI-pricing ⁠tools. But in recent months the engine has pushed more conservative pricing – including some decreases – causing friction between franchisees and corporate headquarters.

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