Tech article
OpenAI’s latest features take direct aim at the app store model
Publisher description: OpenAI is building out the pieces of an alternative to the traditional app store model, turning ChatGPT into a place where software can be discovered and used by people and AI agents alike.
TechCrunch | Sep 29, 2026 | Sarah Perez
Automated excerpt
From there, the user will be able to connect the app and begin using it directly within ChatGPT. This allows app developers to build interactive panels where users can work with their tools while they’re chatting with ChatGPT. Beyond turning ChatGPT into an app discovery tool where users connect with apps directly, OpenAI’s embrace of agents is gently pushing users into a new era where they don’t have to think as much about which app to use or why, relying instead on their AI agents’ suggestions.
Selected automatically from source text; not independently written or fact-checked. Read the original for full context.