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DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

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Hacker News | Sep 29, 2026 | paimapi

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While DraftKings is using AI to supercharge the harmful effects of online behavioral advertising, EFF has long argued that all behavioral advertising should be banned. Predatory online behavioral advertising isn’t new, but companies’ use of AI to process data and target customers has magnified its harms. Online behavioral advertising incentivizes the collection of vast quantities of data to power ad tech.

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