Tech article
Meta’s Muse Charm looks like a Tamagotchi, but it’s tapping into a much newer trend
Publisher description: Meta’s new AI gadget may look like a Tamagotchi, but its dangling form factor taps into a much broader Gen Z trend around bag charms, retro tech, and turning gadgets into fashion accessories.
TechCrunch | Sep 24, 2026 | Sarah Perez
Automated excerpt
Is Meta’s just-announced Muse Charm a playful device that will make AI more approachable to everyday consumers, or will it be yet another flop in a long list of AI hardware gadgets that didn’t take off, like the AI Pin, Rabbit, or Friend pendant? One analyst firm estimates the global bag charm market will grow to over $1 billion by 2030. Today, bag charms can be characters, bedazzled beauty products, or other whimsical designs or objects, like Coach’s coveted cherry charms, a Gen Z favorite.
Selected automatically from source text; not independently written or fact-checked. Read the original for full context.