YouTube is making comments more fun — and fandom more lucrative for creators

Automated excerpt

Comments are still one of the main ways YouTube viewers interact with creators’ content, but they’ve often lagged behind other social networks’ commenting features. Other features are meant to help creators grow their fan communities — and make money from that fandom. Hype, a feature that lets fans recommend smaller creators’ videos to others and climb fan leaderboards, will gain new functionality dubbed “Hype with Jewels. ” Previously, fans could only “hype” videos three times per week for free.

Selected automatically from source text; not independently written or fact-checked. Read the original for full context.