OpenAI is enlisting an influencer army to make it look 'good for the world'

Automated excerpt

Can influencers save it? OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage. The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity. Some influencers who post sponsored content for AI companies are getting dragged by their audiences. A small group of creators who attended an OpenAI brand trip in August were told their content was "morally bankrupt" and "dystopian" in their comments sections. That hasn't stopped companies like OpenAI, Anthropic, and Higgsfield AI from pitching influencers.

Selected automatically from source text; not independently written or fact-checked. Read the original for full context.