Apple could take on Whoop with a new fitness tracker, report says

Automated excerpt

Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion. It’s worth noting that Apple already sells a fitness tracker in the form of its Apple Watch (the wearable records workouts, heart rate, sleep, and other categories). TechCrunch reached out to Apple for more information.

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