Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes - TechSpot

Automated excerpt

What we know so far: Microsoft has filed a patent application for a system that would place ads in PC and console games during breaks the game itself identifies. Instead of interrupting play on a fixed schedule, the system would use game data to find a natural break, such as after a boss fight or while a new level loads. Under the proposed system, players would receive an initial period of ad-free access.

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