Tech article
Snap tries to bring AR glasses to enterprise market, partnering with Nvidia, AWS and Salesforce - CNBC
Publisher description: Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an enterprise sales push centered on its $2,000 Specs AR glasses.
NewsAPI | Sep 16, 2026 | Jonathan Vanian
Automated excerpt
Evan Speigel, CEO of Snap, speaks with CNBC on June 16, 2026. CNBCSnap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an effort to bring its $2,000 Specs augmented reality glasses to the enterprise market. Evan Spiegel, Snap's CEO, characterized the initiative as tied to the company's broader effort to help people "understand that Specs is a computer, not a pair of smart glasses for taking photos.
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