Apple will let EU apps use less alarming tracking consent screens

Automated excerpt

Regulators said this system, known as App Tracking Transparency, or ATT, had favored Apple over third-party apps, since Apple allows its own apps to use consumers’ data from its ecosystem without requiring a consent screen. Apple’s compliance involves over half-a-dozen changes that attempt to make these ATT consent screens less scary to end users. Users typically respond to consent screens by asking apps not to track them, which hurts ad-supported businesses, like Meta, while boosting Apple’s own.

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