Tech article
Threads’ new features let podcasters promote shows and reach listeners
Publisher description: Threads is rolling out new tools for podcasters, including profile cards, episode links, transcripts, guest tags, posting reminders and audience insights, as Meta looks to make the X rival a bigger hub for podcast promotion and discussion
TechCrunch | Sep 16, 2026 | Ivan Mehta
Automated excerpt
The news comes as X has also more recently been encouraging its creators to directly post videos on the platform, especially podcasts, to earn revenue and grow engagement. To start, Threads will display a podcast profile card and banner on a creator’s profile and in their posts. Plus, when creators post episode links, they appear as tappable cards in the post, allowing users to easily listen.
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