Tech article

Meta expands subscription push with new AI-focused plans

Publisher description: Meta One bundles expanded access to the company’s AI tools with premium features across Facebook, Instagram and WhatsApp.

TechCrunch | Sep 15, 2026 | Sarah Perez

Automated excerpt

Meta on Tuesday introduced a new subscription service called Meta One, offering expanded AI usage and other premium features across Facebook, Instagram and WhatsApp. Those plans, which include Instagram Plus ($3. 99/mo), Facebook Plus ($3. 99/mo) and WhatsApp Plus ($2. 99/mo), are already paying off for Meta, new data shows. The Expert and Max plans offer the highest levels of feature access and Meta Business Agent capacity.

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