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Salesforce and Nvidia’s new reasoning model is everything the AI labs should fear

Publisher description: Salesforce Koa is built on Nvidia's open-weight Nemotron model and is trained to do sales, marketing and customer-support tasks.

TechCrunch | Sep 15, 2026 | Julie Bort

Automated excerpt

A new AI model called Koa is one of the biggest announcements from Salesforce this week at its giant Dreamforce tech conference. Koa is the company’s first reasoning model, built on Nvidia’s open-weight Nemotron model. Koa will be provided as an alternative to the other models Salesforce offers in its Agentforce platform, where its customers build agents to handle rote tasks like answering customer service questions or scheduling appointments. “We’ve built many small task-specific language models, which are part of Agentforce’s portfolio,” Jayesh Govindarajan, EVP of Salesforce AI, told TechCrunch.

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