Correlation vs. Causation: What They Actually Mean

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If you've spent any time around data, you've heard "correlation doesn't imply causation" so many times it's become background noise. If one goes up and the other usually goes up too, that's a positive correlation. If one goes up while the other tends to go down, that's a negative correlation. That's the entire job of correlation: describe a pattern. """Demonstrating why correlation does not prove causation in marketing.

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