Tech article
Deepfakes are wrecking influencers’ credibility, one fake ad at a time
Publisher description: Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves
The Guardian | Sep 12, 2026 | Arielle Pardes
Automated excerpt
In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. On Instagram, beauty influencer Arielle Lorre was deepfaked to promote a skincare brand. Molly Tranchin, a fashion influencer known as FashionVeggie with more than 500,000 followers on Instagram, recently filed a lawsuit against the underwear brand Eby.
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