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"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly" - Eurogamer.net

Publisher description: A City Commission Meeting for Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign set in the seaside locale.

NewsAPI | Sep 11, 2026 | Connor Makar

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However, Dominguez noted the city would attempt to negotiate for a higher fee. Later in the meeting, commissioner Tanya Katzoff Bhatt indicated the city would receive benefits "closer to $4m". Commissioner David Suarez presented video footage of both GTA5 and the recent GTA6 extended preview on Netflix.

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