Tech article
Sony is reportedly running a dynamic A/B pricing experiment on PlayStation Store - GamesIndustry.biz
Publisher description: Sony is seemingly testing dynamic A/B pricing on the PlayStation Store.
NewsAPI | Mar 9, 2026 | Vikki Blake
Automated excerpt
Sony is seemingly testing dynamic A/B pricing on the PlayStation Store. According to a new report from PSprices, which tracks PlayStation Store prices across 50+ regions, its "system detected unusual offer structures containing experiment identifiers (IPT_PILOT, IPT_OPR_TESTING) in PlayStation API responses. The list includes both first-party AAA games and games from publishers like 2K, Focus, Deep Silver, and Bethesda.
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