Sony seems to be testing dynamic pricing for digital games, but you shouldn't start panicking yet - Eurogamer.net

Automated excerpt

First noticed by prices/sales tracking site PSprices, it seems that Sony is testing a large-scale A/B price experiment. According to the specialized site, "the same games are shown to different users at different prices. " So far, over 150 titles in 68 regions have been reported as experiencing this dynamic pricing, and it appears "the test has been running for over 3 months. " PSprices reports this has been happening since November 2025 and isn't limited only to Sony's triple-A titles, as it's also been affecting third-party releases. PSprices is choosing to label the prices affected as "Experiment" for now.

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