X is testing a new ad format that connects posts with products

Automated excerpt

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. X head of product Nikita Bier confirmed the test, responding, “Trying to make an ad product that isn’t an ad. ” The Starlink ad is not visible to all users at this time, but the placeholder where the ad sits is. This box currently showcases a random X post, unless you’re in the market where the ad test is live.

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