Tech article
After Europe, WhatsApp will let rival AI companies offer chatbots in Brazil
Publisher description: Meta is now allowing rival AI companies to provide their chatbots on WhatsApp to Brazilian users for a fee, a day after the company confirmed a similar decision for users in Europe.
TechCrunch | Mar 6, 2026 | Ivan Mehta
Automated excerpt
Meta is now allowing rival AI companies to provide their chatbots on WhatsApp to Brazilian users for a fee, a day after the company confirmed a similar decision for users in Europe. The regulator added that banning third-party AI chatbots on WhatsApp “would not be proportionate” and could result in competitive harm. Meta announced the policy change last October, which spurred several antitrust investigations, particularly because the company offers its own AI chatbot, Meta AI, inside WhatsApp.
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