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EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models

Publisher description: Luma introduced Luma Agents, powered by its new “Unified Intelligence” models, designed to coordinate multiple AI systems and generate end-to-end creative work across text, images, video and audio.

TechCrunch | Mar 5, 2026 | Rebecca Bellan

Automated excerpt

AI video-generation startup Luma on Thursday launched Luma Agents, designed to handle end-to-end creative work across text, image, video, and audio. Luma Agents are powered by the startup’s Unified Intelligence family of models, with architecture trained on a single multimodal reasoning system. Luma’s agents are built on the startup’s Uni-1 model, the first of its Unified Intelligence family of AI models.

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