Tech article
Retailers want ‘delightfully human’ AI to do your shopping, but will the chatbots go rogue?
Publisher description: Plans for agentic shopping assistants are under way at Australia’s major companies. Guardian Australia tested the technology after a string of mishaps
The Guardian | Mar 5, 2026 | Catie McLeod
Automated excerpt
“As a result of customer feedback, we recently removed this particular scripting,” a Woolworths spokesperson said. Generally speaking, Prof Jeannie Paterson, the co-director of the University of Melbourne’s Centre for AI and Digital Ethics, says AI assistants get things wrong when they misunderstand a prompt. “Chatbots are only as good as their ability to decode or understand – and I hate the word understand, because they’re not alive – what it is this human is getting at,” Paterson says.
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